Many studios, YouTube channels, regional labels and music teachers in India already have artists who need distribution. Building your own distribution technology and getting direct deals with every store takes years. A white-label panel lets you run your own distribution brand from day one. This guide explains how it works, what you need, and how to choose a provider.
What is white-label music distribution?
White label means the technology is built by one company and sold under another company's brand. In music distribution, the provider gives you a complete artist dashboard: signup, release upload, metadata checks, store delivery, royalty reports and payouts. You put your own logo, colours, domain and prices on it. Your artists see only your brand.
What you need to start
- A brand name and domain (for example yourlabel.in).
- Artists or a catalogue to distribute.
- A payment method to collect fees from your artists, such as a payment gateway or UPI.
- A white-label provider that handles store delivery, quality checks and royalty reporting.
- Basic policies: terms, content policy (no copied songs, no fake streams) and a refund policy.
How to choose a white-label provider
| Check | Why it matters |
|---|---|
| Store coverage | Your artists will expect Spotify, JioSaavn, Gaana, Apple Music, YouTube Music, Instagram and more. |
| Revenue share | Decides your margin on every rupee your artists earn. |
| Own domain and branding | Your artists should never see the provider's name. |
| Your own payment gateway | You should be able to collect fees directly from your artists. |
| Quality control | Automatic metadata and copyright checks protect your brand with the stores. |
| API access | Lets you connect your own website or app later. |
| Support language | Your team will need quick help, ideally on WhatsApp and in Hindi. |
SapneDigital white-label plans
| Plan | Price | Artists |
|---|---|---|
| 15 Artists | Rs 8,199 / year | Up to 15 artists |
| Unlimited Artists | Rs 18,199 / year | Unlimited artists |
Both include a fully branded dashboard, your own domain, delivery to 160+ stores, revenue share of 90-98% depending on performance, API access, and the right to add artists manually. You can charge your own artists any price you like. See all details on the white-label page or try the demo at trial.sapnedigital.com.
How white-label owners make money
- A one-time or yearly fee from each artist you sign up.
- Your share of streaming royalties from your artists' releases.
- Add-on services: YouTube claim releases, song promotion and VEVO setup.
Common mistakes to avoid
- Accepting songs with copied melodies or unlicensed beats. One bad release can damage your account with stores.
- Promising artists playlist placements or fixed stream counts.
- Not collecting artist KYC and legal names, which are needed for verification and payouts.
Want to see it in action? Message us on WhatsApp or contact the SapneDigital team to get a demo of your own branded panel.
Frequently asked questions
How do I start a music distribution company in India?
The quickest way is a white-label distribution panel. You get a ready artist dashboard under your own brand and domain, and the provider delivers releases to Spotify, JioSaavn and 160+ stores. You focus on finding artists and collecting fees.
How much does a white-label music distribution panel cost in India?
SapneDigital white-label plans cost Rs 8,199 per year for up to 15 artists and Rs 18,199 per year for unlimited artists, with a revenue share of 90-98% depending on performance.
Can I use my own domain and payment gateway?
Yes. A SapneDigital white-label panel runs on your own domain with your branding, and you can collect payments from your artists.
Is there a free trial of the white-label panel?
There is no free plan, but you can explore a full demo panel at trial.sapnedigital.com before buying.