For years a VEVO channel was something only big-label artists had. Today an independent artist in India can get the same ArtistNameVEVO channel on YouTube, with official VEVO branding on every music video. This guide explains what VEVO is, what it takes to get a channel, and how to set one up through SapneDigital.
What is VEVO?
VEVO is a music video network. Its videos play on YouTube through channels named after the artist with "VEVO" at the end (for example YourNameVEVO), and also on VEVO's own apps and connected-TV services. A VEVO channel carries only official music videos, which is why listeners and the industry see it as a mark of a professional release.
Why artists want a VEVO channel
- Instant credibility. The VEVO name tells viewers, playlist curators and event organisers that this is an official release.
- Premium placement. VEVO videos are distributed beyond YouTube, including VEVO's TV and app channels.
- Ad earnings. VEVO videos are monetised with ads, so the video earns as people watch it.
- A clean home for your videos. Your official videos sit in one dedicated channel, separate from vlogs, shorts and behind-the-scenes content on your personal channel.
VEVO channel vs YouTube Official Artist Channel
| VEVO channel | Official Artist Channel (OAC) | |
|---|---|---|
| What it is | A separate ArtistNameVEVO channel for official music videos | Your existing YouTube channel upgraded with the music note ♪ badge |
| Content | Only official music videos approved by VEVO | Everything you upload, plus your topic-channel songs merged in |
| Best for | Professional, prestige video releases | Bringing all your music and fans into one channel |
The two work well together. Many artists have both: an OAC for everything, and a VEVO channel for their big video releases. SapneDigital offers both from the same dashboard.
What VEVO accepts (and rejects)
VEVO reviews every video before it goes live. To avoid rejection, your video should be:
- An official music video for a song you own or have licensed - not a lyric video, visualiser, static image or slideshow.
- Professionally shot and edited, in high definition (1080p or higher).
- Free of watermarks, logos of other brands, website links, phone numbers or social handles burned into the picture.
- Cleared for every element you use - footage, music samples, artwork and people appearing on screen.
- Matching your release metadata: the same song title and artist name as your audio release.
Content that breaks YouTube's community guidelines, or that looks low-effort, is usually declined.
What you need before you order
- Your artist name exactly as it appears on your releases.
- Your YouTube channel link (if you have one).
- The final video file shared as a Google Drive (or similar) download link.
- The song name and ISRC of the audio release the video belongs to.
VEVO price at SapneDigital
| Service | One-time price | What you get |
|---|---|---|
| VEVO Channel Set up + Video Upload | ₹3,999 | Your own ArtistNameVEVO channel created and your first official music video uploaded |
| VEVO Video Upload | ₹1,299 per video | Each further music video uploaded to your existing VEVO channel |
No subscription and no yearly renewal - you pay once per service. Payment is through Cashfree (UPI, cards, net banking).
How to order, step by step
- Log in to your SapneDigital dashboard (or create a free account).
- Open Verified & VEVO from the dashboard menu and scroll to the VEVO section.
- Choose VEVO Channel Set up + Video Upload (first time) or VEVO Video Upload (if your channel already exists).
- Fill in your artist name, YouTube link, video download link and ISRC, then pay.
- Our team checks your video and submits it. You can follow the order status on the same page.
How long does it take?
We review your details and submit your order within 1-3 working days. VEVO then reviews the video and creates the channel, which commonly takes a few weeks. If VEVO asks for changes to the video, we will tell you exactly what needs fixing.
Frequently asked questions
Do I need a big following to get a VEVO channel?
No. What matters is a professional, original music video that meets VEVO's content rules.
Can I upload a lyric video or an AI-generated video?
Lyric videos, visualisers and static-image videos are not accepted on VEVO. Keep those on your regular YouTube channel or OAC.
Will my existing YouTube channel be affected?
No. The VEVO channel is a separate channel. Your personal channel and its subscribers stay exactly as they are.
I already have a VEVO channel with another distributor. Can I use it?
Contact us on WhatsApp or through a support ticket before ordering, and we will check whether it can be connected to your SapneDigital account.
Ready for your own VEVO channel? Order VEVO from your dashboard or join SapneDigital to get started.